Understand promotion reporting

Interpret participation, conversion, traffic, geography, hourly activity, and product-specific reporting.

Open a promotion and select Reporting. The available cards and charts depend on the product and can include views, starts, submissions, conversion, entries, actions, traffic sources, geography, hourly activity, abandoned attempts, contest activity, Instant Win outcomes, or purchase results.

Use filters and drilldowns to understand the definition behind a total. A page view, form start, completed participant, and awarded entry are different events and should not be compared as if they were the same unit.

Recent activity may take time to appear in aggregated charts. Use participant or order detail for an individual investigation and reporting for trends.