Understand Purchase Sweepstakes reporting

Understand qualifying orders, purchasers, sales, purchase entries, and free-entry results.

Choose which entry path to review

Open your Purchase Sweepstakes and select Reporting.
Review Purchases for qualifying Shopify order activity. If the free entry form is enabled, select Free Entry Form to review its traffic and submissions.
Set the date range beside the chart. Dates use the promotion’s time zone.
Select a metric to see its trend. Use Refresh reporting data after order updates have been processed.

Read the Purchases metrics

What you see	What it means
Total Orders	Qualifying orders included in the promotion’s purchase reporting. Fully refunded or removed orders are excluded. This is not every order in your Shopify store.
Sales Volume	Qualifying sales after refunds, excluding shipping and tax. This is not total store revenue.
Unique Purchasers	Customers with qualifying purchases, counted once across the selected date range for the selected currency.
Purchase Entries	Entries currently credited from purchases. This excludes free-entry form entries and post-entry bonus actions.
Purchase Referrals	Credited referred participants with a qualifying purchase through a referral link in the selected dates. Each person counts once in that date range, regardless of repeat orders. This is not the number of referred orders or bonus entries.
Social Actions	Completed bonus actions from participants across both entry paths. The Share action uses the referral count for the selected reporting tab.

For example, one customer placing two qualifying orders can contribute 2 Total Orders and 1 Unique Purchaser. Those orders may award many Purchase Entries according to your promotion’s rules.

A customer who buys on two different days can appear in both daily purchaser counts but only once in the range total. Adding daily Unique Purchasers together can therefore produce a larger number than the headline total.

If results include multiple currencies, use the currency buttons to switch between them. Sales and purchase totals are reported separately by currency; Revup does not combine them into one converted sales amount. Purchase Referrals is a promotion-level count rather than a currency-specific sales metric. Ordinary Social Actions include participants from both entry paths.

Understand Purchase Details

What you see	What it means
Average order value (AOV)	Sales Volume divided by the qualifying order count.
Refunded/reversed amount	The reduction from original qualifying sales to the amount currently counted. This can include reversals as well as refunds.
Removed orders	Orders removed from the promotion’s qualifying totals.
Referral-attributed orders	Qualifying orders attributed to a referral. One referred purchaser can have more than one order.
Referral-attributed qualifying sales	Qualifying sales associated with those referred orders.

If a warning says order calculations are unavailable, those orders are excluded from the totals. Investigate the affected order records before treating the report as complete.

Compare purchases with free entries

Free Entry Form shows form Participants, Page Views, Conversion Rate, Form Referrals, and the available form-reporting breakdowns. Form Referrals counts valid free-entry signups through referral links, using their submission dates. Purchase Referrals uses the first qualifying referred order date within the selected range.

A referred person who uses both paths can appear in both referral metrics, while the referral relationship earns only one bonus. The referrer’s own entry path does not decide which report counts the activity.

Shopify orders are reported under Purchases. Ordinary Social Actions include participants from both paths, but the Share row follows the selected tab’s referral count and label. Do not add the action totals from the two tabs and assume they represent distinct activity.

The same person can participate through both paths. Do not add Unique Purchasers and form Participants and assume the result is a count of distinct people. Likewise, Purchase Entries is only one part of a participant’s total chances to win.

Export and reconcile results

In Purchases, open Download reporting data → Download Purchase Analytics when your role has the required export permission. In Free Entry Form, use Download Report for the form’s daily reporting breakdown.

Before comparing with Shopify, match the promotion’s qualifying rules, order dates, time zone, and currency. Refunds, removed orders, and recalculations can change earlier purchase totals because reporting reflects the current qualifying value of orders in that period. For order troubleshooting, see Import and understand Shopify orders.