Create questions and answer choices

Choose the right text, checkbox, list, link, or picture field for each form question.

Choose a response field

Use the field that makes the intended answer obvious and requires the least effort from the participant.

Field	Use it for	Important behavior
Text Input	A company, job title, order number, city, or other short answer	Supports a validation pattern and minimum or maximum character length.
Text Area	A story, explanation, feedback, or another longer response	Displays a multi-line box and supports the same pattern and length controls.
Checkbox	One yes-or-no acknowledgement or optional selection	Can start checked and can be required. It is not a substitute for Email Consent or SMS Consent.
Dropdown	Selecting one answer from a compact list	Keeps a long option list collapsed until the participant opens it.
Multiple Choice	Selecting exactly one visible answer	Shows all options together for easy comparison.
Multiselect	Selecting more than one answer from a list	Tell participants clearly that multiple selections are allowed.
Picture Choice	Choosing products, designs, destinations, or other visual options	Supports up to 10 image options, drag-to-reorder, multiple selection, randomized order, and image aspect ratios.
Website URL	A portfolio, social post, company site, or other web address	Displays an HTTPS prefix and validates the response as a web address.

Configure text responses

For Text Input and Text Area, use Validation Pattern to allow letters only, numbers only, or letters and numbers. Use Min Length and Max Length to control response length, and make the limits clear in the help text and validation error.

Configure answer choices

Write choices that are distinct and do not overlap. Avoid combining two answers into one option. Preview long choices on mobile and check how the selected value appears in participant records and exports.

For Picture Choice, add a meaningful label to every image. Choose the square, tall, taller, short, or natural aspect ratio that best fits the source images. Randomizing the order can reduce position bias, while allowing multiple selections changes the question from one answer to many.

Test the question

Test every option, a blank optional response, and the required-field error. If the field awards bonus entries, test both a completed and skipped response. Use Field ID when integrations or URL prefilling need a stable field name.