Merge duplicate profiles or keep them separate

Resolve an Audience merge suggestion while preserving history and distinct people.

Open Audience β†’ Merge suggestions and compare identifiers, submissions, purchases, messages, media, and referral history.

Choose Merge only when the records represent the same person. Revup keeps the survivor profile and associates eligible alias history with it. Choose Keep separate when shared or similar identifiers belong to different people.

Merging changes the customer-centered view and may affect profile capacity. It does not rewrite every original promotion record. Review carefully because separating an incorrect merge may require support.