Choose the product type based on how someone participates and how any reward is determined.

Sweepstakes / Giveaway

Choose this when people complete a form for a chance to win in a later drawing. It is the best fit for lead generation, audience growth, referral campaigns, and giveaways with bonus-entry actions.

Use a Sweepstakes when you need prizes, official rules, random winner selection, alternates, a leaderboard, or winner claims.

Contest

Choose this when people submit a photo or video and the submission itself is reviewed, judged, or voted on. Contests include submission moderation, a public gallery, voting controls, and contest-specific rules.

Do not use a Contest for a standard prize drawing with no media submission; use a Sweepstakes instead.

Form

Choose this when the goal is to collect information rather than select a prize winner. Common uses include lead capture, event registration, applications, surveys and feedback, payment collection, contact forms, and file collection.

Forms can still use post-submission actions, integrations, email or SMS flows, design tools, and multiple languages.

Instant Win

Choose this when participants should learn immediately whether they won. Revup can support winner experiences such as spin-to-win, scratch-off, and unique code entry while controlling prize inventory and availability.

Use Instant Win instead of a Sweepstakes when the result must be determined at the time of participation.

Purchase Sweepstakes

Choose this when eligible Shopify orders should create entries automatically. You can award entries by amount spent and add rules for products, collections, customers, or coupons. Storefront features can show customers how many entries they can earn or have already earned.

Purchase Sweepstakes requires a connected Shopify store.

Products not yet available for new campaigns

Referral Rewards, Surveys, and Quizzes may appear in some product references or older data, but they are not currently available as new standalone product types. Use a Sweepstakes or Form when its available features meet your goal.