Understand promotion reporting

Understand metric definitions, product-specific reports, and changing totals.

Choose the period and metric

Open a promotion's Reporting section. Select the date period, refresh when needed, and open available cards or drilldowns for details. Use the promotion's time zone when comparing daily and hourly results.

Metric or view	What it represents
Page views	Measured visits, with deduplication; not a guaranteed count of distinct people.
Started Entry	A person changes a field or completes a custom-field interaction. Focusing an untouched field alone does not count.
Participants / completed entries	Submitted participant records counted in the report; separate from the number of chances awarded.
Conversion	The reported participant count divided by measured views for the selected grouping.
Social Actions	Recorded action completions, not independent proof that an external social platform confirmed a follow or purchase.
Traffic, geography, browser, and operating system	Available attributes of measured activity. Missing or unknown information can occur.

One participant can receive several bonus entries. Do not interpret their entry total as several people.

Choose the guide for your promotion

The help icon beside your reporting heading opens the guide for your promotion type. Use these guides for the metrics and actions on each screen:

Understand Sweepstakes reporting — participants, conversion, bonus-entry distinctions, and traffic.
Understand Instant Win reporting — plays, prize awards, win rate, and completed bonus plays.
Understand Contest reporting — gallery views, approved submissions, counted votes, and moderation dates.
Understand Purchase Sweepstakes reporting — qualifying orders, purchasers, sales, refunds, entries, and the free entry form.

Abandoned-form reporting distinguishes anonymous attempts, contactable attempts, and recovered submissions. A contactable abandoned form is not a completed participant record.

Why totals can change

Recent activity can take time to appear. Invalidating or deleting a participant changes eligible reporting; restoring validity can restore counted activity. Purchase refunds and recalculation can change entry totals.

Pending promotions can show prelaunch/test activity. Revup removes flagged prelaunch activity once when the promotion first enters its live reporting lifecycle. Later schedule edits do not repeatedly reset the report. Test submissions made after launch are excluded from live reporting.

Use participant or order detail to investigate one record. Use reports to understand trends. Export the matching date range and report type, and compare like-for-like measures rather than expecting a participant CSV and a reporting CSV to have identical row counts.