Connect Mailchimp

Connect the intended account

Open Integrations → Mailchimp in the promotion builder, authorize the intended Mailchimp account, choose the destination audience, and map Revup fields to compatible merge fields. Save and submit a test participant.

Confirm whether the person should be subscribed, pending, or stored without marketing subscription according to the consent collected by the form and your Mailchimp configuration. Revup should not be used to bypass double opt-in or provider requirements.

If a test does not arrive, confirm the audience and merge fields still exist, required merge fields have values, email is valid, and the connection remains active. Review the participant’s delivery detail before retrying.

Review audience options

Mailchimp Audience selects the destination. Tags starts with revup; use tags appropriate to this campaign. Disable Mailchimp double opt-in is checked by default. Review that choice before collecting entries: disabling double opt-in changes the subscription request but does not replace the need for valid marketing consent. Test the expected subscription state in Mailchimp.